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Programmes Marketing & Media Integrated PR Campaign Management

Marketing & Media

Integrated PR Campaign Management

A 5-day intensive course in London covering integrated PR end to end: campaign planning, media relations and training, social and digital PR, measurement and evaluation, and crisis management.

Starts
To be confirmed
Duration
5-day intensive course
Format
Programme · In person · London
Fee
On enquiry

Highlights

  • You leave with: A comprehensive PR campaign plan, with objectives, target audiences and channels
  • For: PR managers and specialists; Communications managers and specialists; Marketing managers; Social media managers; Content creators; Business owners and entrepreneurs

What you’ll learn

  • Understand the principles of integrated PR
  • Develop and implement comprehensive PR campaign plans (objectives, target audiences, channel selection)
  • Craft PR messages and content
  • Use media relations, social media, influencer and content marketing tools
  • Monitor and evaluate campaign performance, metrics and ROI
  • Manage PR crises and protect brand reputation
  • Build relationships with media and key stakeholders

Who this is for

Not for you if you are looking for online, self-paced study — this programme is delivered in person · london, and online delivery is a future phase.

The question we work on: What would a joined-up PR campaign for your organisation look like — and how would you prove it worked?

Curriculum

5 days · day-by-day outline · all sessions live

  1. Principles of integrated PR and its importance.
  2. Setting PR objectives in Barcelona Principles 4.0 language — goals before measurement, outcomes over outputs.
  3. Defining stakeholders and audiences (BP 4.0 Principle 2) and developing buyer personas.
  4. SWOT analysis and competitive analysis.

Who teaches this programme

Taught by a senior PR practitioner — an agency director or in-house head of communications who plans, runs and defends campaigns at board level. Your instructor measures to the current standard (Barcelona Principles 4.0), works to the profession's 2026 responsible-AI instruments, and teaches AI-search visibility as a core discipline, not an afterthought. Sessions run on real campaign material — yours, anonymised where needed — not on textbook case studies.

How our instructors are selected

London Royal Academy does not employ a standing faculty, and we think that is a strength. Every programme is taught by a senior practitioner who is doing the work now — running the function, leading the programme, or advising the board the course is about. When you commission a programme, we match an instructor from our practitioner bench to your sector and your brief, and you receive their name and track record as part of contracting — before delivery, never as a surprise. Each programme page states the instructor profile we require for that course; no instructor is assigned to a client until they have been checked against it.

Questions

What does it cost? Fees

No fee is published for this programme yet, so the honest answer is: fee on enquiry. We will confirm the fee in writing before anything is booked — no price is invented on this page.

Can my team take this programme? Teams

Yes — team enquiries use the same form with your organisation and group size, and this programme stays attached. How team training works.

Is any of this online? Delivery

Not today. This programme is delivered in person · london; online learning is a future phase and this page will say so plainly when it exists.

Routes 1 · 2 · 3

Start with Integrated PR Campaign Management

Photograph from an LRA training session
From a recent LRA programme

Route 1 · Book training

Book the training

A guided booking, one decision at a time — the programme, who it is for, the format, your window. Delivered to your schedule and priced by proposal: no published dates, no published prices, because no two engagements run alike.

Start the booking →

Route 2 · Buy the fix

Start yourself, today

Diagnostics, compliance kits and starter kits, priced per organisation — every one with the 14-day fit-or-refund guarantee. Nothing here replaces taught training; it prepares the ground for it.

See the products →

Route 3 · Schedule a meeting

Talk it through first

Thirty minutes with Hajre Hyseni, the founder. Bring the problem as it stands; leave with a scoped read, the honest options — training, a product, or neither — and a written next step.

Schedule the meeting →

Prefer to write? If booking a call doesn’t work for your organisation, you can send an enquiry about this programme instead — it is stored with a receipt.