Built from a life story, not a brochure.

Hajre Hyseni grew up in Kosovo. After the war, he rebuilt his life in a country that was itself starting again — and took from it the belief that has organised his whole career: technology, learned properly, changes what a person can do. Not as a slogan. As a route out, and then a route up.

He came to London in 2005. At Other Media, he led teams of designers and developers to design, test and launch some of the first e-commerce sites in London — for Paul Smith, Virgin Vouchers, ECB Cricket, Carers, Cucina Direct and more — and wrote quick intelligence reports for more than 30 e-commerce and web clients. He has taught at the University of Hertfordshire since 2007 — industry and classroom at the same time, which is how he still works. Across both, he watched the same failure repeat: organisations bought technology faster than their people learned to use it, and the money spent on tools quietly went to waste.

London Royal Academy exists to close that gap. His life's work — bringing transformation through technology, from post-war Kosovo to companies in the UK and the Middle East now adopting AI — became a teaching practice: short, live, practice-led programmes where senior people learn AI by building with it, on their own real work, and leave with something finished. He is also the author of The Pigeon Strategy, published in 2026.