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• Morning:
o Introduction to Crisis Communication: Principles, best practices, and the importance of proactive planning.
o Crisis Communication Lifecycle: Identification, assessment, preparation, response, recovery.
o Legal and Ethical Considerations: Legal and regulatory requirements, defamation, privacy.
• Afternoon:
o Risk Assessment and Crisis Planning: Identifying potential crises, conducting threat assessments, developing crisis communication plans.
o Building a Crisis Communication Team: Roles and responsibilities, team training and exercises.
• Morning:
o Media Training: Preparing spokespersons for media interviews, handling difficult questions, and communicating effectively with journalists.
o Media Monitoring and Analysis: Tracking media coverage, analyzing sentiment, and identifying key influencers.
o Developing Key Messages: Crafting clear, concise, and consistent messages for internal and external stakeholders.
• Afternoon:
o Stakeholder Engagement Strategies: Communicating with employees, customers, investors, and other key stakeholders during a crisis.
o Building and Maintaining Relationships with Key Media: Cultivating relationships with journalists and media outlets.
• Morning:
o Social Media Monitoring and Listening: Tracking social media conversations, identifying emerging issues, and monitoring brand reputation.
o Social Media Engagement Strategies: Responding to social media inquiries, managing online reputation, and utilizing social media for crisis communication.
o Social Media Crisis Simulation: Hands-on exercise in managing a social media crisis.
• Afternoon:
o Ethical Considerations in Social Media Crisis Communication: Authenticity, transparency, and responsible use of social media.
• Morning:
o Analyzing Real-World Crisis Cases: Examining successful and unsuccessful crisis communication responses.
o Crisis Communication Simulations: Participating in simulated crisis scenarios and practicing communication strategies.
o Developing Crisis Communication Playbooks: Creating customized crisis communication plans for specific organizational scenarios.
• Afternoon:
o Crisis Communication Tools and Technologies: Utilizing crisis communication software, media monitoring tools, and other relevant technologies.
• Morning:
o Leadership in Crisis Situations: Decision-making under pressure, maintaining composure, and leading with empathy.
o Crisis Communication Training and Preparedness: Developing and conducting crisis communication training programs for employees.
o Post-Crisis Review and Evaluation: Conducting post-crisis reviews, identifying lessons learned, and improving crisis communication plans.
• Afternoon:
o The Future of Crisis Communication: Emerging trends and technologies, the impact of AI, and preparing for future challenges.
o Q&A Session and Course Wrap-up