This program equips participants with a comprehensive understanding of artificial intelligence (AI) and its potential for driving innovation across various business functions. Through a future studies lens, you'll explore how AI can be leveraged to solve current challenges, anticipate future trends, and create new opportunities within your organization. The program combines interactive lectures, case studies, hands-on workshops, and group discussions to empower you to become an advocate for AI-powered business innovation
• Analyse the impact of future trends on the development and application of AI across different industries.
• Identify key challenges and opportunities within their business landscape, considering how AI can be used to address current issues and anticipate future needs.
• Develop a future-oriented vision for leveraging AI to create innovative products, services, and business models within their organization.
• Explore the application of AI across various business functions, such as marketing, sales, product development, and customer service.
• Gain practical experience with basic AI tools and techniques to understand how AI solutions are developed and implemented.
• Develop strategies for effectively communicating the value proposition of AI to stakeholders within the organization.
• Build a personalized action plan outlining steps to explore and potentially implement AI solutions for business innovation.
• Consider the ethical implications of AI development and deployment within a business context.
• Business leaders, managers, and innovators seeking to explore how AI can transform their operations and create new value propositions.
• Entrepreneurs and product developers interested in leveraging AI for disruptive innovation and competitive advantage.
• Marketing, sales, and customer service professionals looking to utilize AI for personalized experiences and improved customer engagement.
• Project managers and team leads tasked with integrating AI into existing workflows and processes.
• Anyone interested in understanding the future potential of AI and its impact on business innovation.
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment
Day 1: The Future of Business & AI
• Welcome and program overview.
• AI for Business Innovation: Exploring the transformative potential of AI across various industries, with real-world examples of companies leveraging AI for innovation.
• Future Studies for Business Leaders: Learning how to incorporate future studies methodologies like scenario planning and horizon scanning to identify potential disruptions and opportunities related to AI in the business landscape.
• The Future of Work & AI: Discussing the impact of AI on jobs and the future of work, focusing on how AI can augment human capabilities and drive innovation.
• Guest Speaker: An industry leader or entrepreneur who has successfully implemented AI for business innovation can be invited to share their insights and answer participant questions.
Day 2: Leveraging AI Across Business Functions
• AI in Marketing: Exploring how AI is used for personalized advertising, customer segmentation, and content creation.
• AI in Sales: Learning how AI can be leveraged for lead generation, qualification, and building stronger customer relationships.
• AI in Customer Service: Discussing the role of AI in chatbots, virtual assistants, and sentiment analysis for improved customer experience.
• AI in Product Development: Exploring how AI can be utilized for product design, optimization, and anticipating future customer needs.
• Hands-on Workshop: Building a Simple AI Chatbot: Participants will gain practical experience using a user-friendly platform or introductory coding environment to build a simple chatbot for customer service inquiries.
Day 3: The AI Development Process & Tools
• Understanding Machine Learning: Learning the core concepts of machine learning, the different types of algorithms, and their applications within AI solutions.
• Data for AI: Discussing the importance of data for AI development, exploring data gathering, preparation, and ethical considerations in data management.
• Intro to AI Development Tools: Participants will gain basic exposure to popular AI development tools and platforms for building and deploying AI models (no prior coding experience required).
• Case Study: analysing a real-world example of an organization that encountered challenges while developing or implementing an AI solution, discussing strategies to overcome such obstacles.
Day 4: Building Your AI Innovation Strategy
• Identifying AI Opportunities in Your Business: Facilitated brainstorming session to help participants identify specific opportunities within their own company or area of expertise where AI could be used for innovation.
• Building the Business Case for AI: Learning how to develop a compelling business case that highlights the potential benefits and ROI of implementing AI solutions.
• Managing Change & Leading AI Initiatives: Discussing strategies for managing internal change associated with AI adoption and effectively leading AI initiatives within your organization.
• Ethical Considerations & Responsible AI: Exploring the ethical implications of AI in business, focusing on topics like bias, fairness, and transparency within AI development and deployment.
Day 5: Launching & Measuring AI Success
• Putting Your Plan into Action: Developing a personalized action plan outlining steps to explore and potentially implement AI solutions for business innovation in your organization. This may include:
o Identifying specific business goals and challenges AI can address.
o Researching existing AI tools and solutions relevant to your needs.
o Building a team with the necessary skills or partnering with external AI expertise.
• Measuring the Success of AI Initiatives: Learning key metrics and frameworks for measuring the effectiveness and ROI of AI projects.
• The Future of AI & Business: Engaging in a facilitated discussion exploring the long-term implications of AI on business models, competition, and the global economy.
• Course Wrap-Up & Ongoing Learning: Reviewing key takeaways from the program, addressing any remaining questions, and discussing ongoing learning resources for staying informed about advancements in AI and its application in business.
• Networking & Innovation Showcase: Participants engage in a facilitated discussion to share their AI action plans and explore potential collaborations. They can also showcase their ideas for AI-driven innovation within their businesses.
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