Foundations of Digital Marketing Strategy #255001

Share This Course
Course Details
Add to Calendar

Foundations of Digital Marketing Strategy is a 5-day intensive course designed to equip participants with the essential knowledge and skills to develop and execute effective digital marketing strategies. This course will cover the fundamentals of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.
www.kryptonite.agency

Upon completion of this course, participants will be able to:
• Understand the digital marketing landscape: including key trends, challenges, and opportunities.
• Develop a comprehensive digital marketing strategy: aligned with business objectives.
• Implement effective SEO strategies: to improve website visibility and organic traffic.
• Create engaging social media content: to build a strong brand presence and drive engagement.
• Utilize email marketing to nurture leads and drive conversions.
• Manage pay-per-click advertising campaigns: to maximize ROI.
• Measure and analyze digital marketing performance: to optimize campaigns and make data-driven decisions.

This course is suitable for:
• Marketing professionals
• Digital marketers
• Business owners
• Entrepreneurs
• Anyone interested in learning the basics of digital marketing

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

• Understanding the Digital Landscape:
o The digital marketing ecosystem
o Key digital marketing channels
• Setting Digital Marketing Goals:
o Defining SMART goals
o Aligning digital marketing goals with business objectives
• Developing a Digital Marketing Strategy:
o Creating a comprehensive digital marketing plan
o Identifying target audiences and buyer personas

• On-Page SEO:
o Keyword research and optimization
o Meta tags and title tags
o Content optimization and SEO best practices
• Off-Page SEO:
o Link building strategies
o Social media and SEO
o Local SEO

• Social Media Platforms:
o Choosing the right platforms for your brand
o Creating a social media content calendar
• Social Media Content Creation:
o Developing engaging content
o Using visuals and storytelling
• Social Media Analytics:
o Measuring social media performance
o Identifying key metrics and insights

• Email Marketing Fundamentals:
o Building email lists and segmentation
o Creating effective email campaigns
o Email marketing automation
• Content Marketing:
o Content creation and curation
o Content distribution and promotion
o Content marketing strategy

• PPC Advertising:
o Google Ads and other PPC platforms
o Keyword research and bidding strategies
o Ad copy and landing page optimization
• Digital Analytics:
o Google Analytics
o Tracking website traffic and user behavior
o Measuring campaign performance

Leave a Comment

Course Details
Add to Calendar

This site uses cookies. Find out more about cookies and how you can refuse them.

I Accept