Crisis Communication Management for PR Professionals #255007

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This 5-day intensive course equips public relations professionals with the essential knowledge and skills to effectively manage and mitigate crises. Participants will learn to anticipate potential crises, develop proactive communication strategies, and respond effectively to a range of challenging situations, from social media storms to natural disasters.

Upon successful completion of this course, participants will be able to:
• Identify and assess potential crisis situations that may impact their organization.
• Develop and implement a comprehensive crisis communication plan.
• Build and maintain strong relationships with key stakeholders (media, government, community).
• Effectively communicate during a crisis using various channels (press releases, social media, media interviews).
• Monitor and analyze media coverage and public sentiment.
• Manage social media crises and effectively engage with online audiences.
• Conduct crisis simulations and tabletop exercises.
• Adhere to ethical and legal considerations in crisis communication.

This course is designed for:
• Public Relations Managers/Directors
• Communications Specialists
• Media Relations Professionals
• Social Media Managers
• Crisis Communication Specialists
• Government Communications Officers
• Any professional involved in corporate or organizational communication

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

• Defining Crisis Communication and its Importance
• Types of Crises (Natural Disasters, Product Recalls, Scandals, etc.)
• Crisis Communication Planning Framework
• Identifying and Assessing Potential Crises

• Building and Maintaining Relationships with Key Stakeholders
• Media Relations Strategies in a Crisis
• Press Conferences and Media Interviews
• Dealing with Hostile Media Inquiries

• The Role of Social Media in Crisis Communication
• Monitoring and Analyzing Social Media Sentiment
• Responding to Social Media Crises (e.g., Rumors, Trolls, Online Attacks)
• Developing Effective Social Media Communication Strategies

• Crisis Communication Messaging Frameworks
• Developing Crisis Communication Materials (Press Releases, FAQs, Talking Points)
• Crisis Communication Simulations and Tabletop Exercises
• Ethical Considerations in Crisis Communication

• Leading a Crisis Communication Team
• Communicating with Employees and Internal Stakeholders
• Crisis Recovery and Reputation Management
• Case Studies and Real-World Examples
• Q&A and Wrap-up

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