Building PR campaign relations management in modern business #255009

Course Details

This 5-day intensive course equips participants with the strategic skills and practical knowledge to build and nurture strong relationships with key stakeholders, essential for successful public relations campaigns in today's dynamic business landscape. Participants will learn how to identify and engage with key influencers, build trust and credibility, and effectively manage relationships with media, investors, and other stakeholders

Upon successful completion of this course, participants will be able to:
• Understand the importance of stakeholder relations in successful PR campaigns.
• Identify and prioritize key stakeholders for their organization.
• Develop and implement strategies for building and maintaining strong relationships with stakeholders.
• Effectively communicate with stakeholders through various channels.
• Manage stakeholder expectations and address concerns proactively.
• Leverage stakeholder relationships to achieve PR campaign objectives.
• Conduct stakeholder analysis and identify potential risks and opportunities.
• Build and maintain a positive reputation for their organization among key stakeholders.

This course is designed for professionals involved in public relations, communications, and stakeholder management, including:
• PR Managers and Specialists
• Communications Managers and Specialists
• Marketing Managers
• Social Media Managers
• Government Relations Professionals
• Investor Relations Professionals
• Business Development Managers
• Anyone involved in building and maintaining relationships with key stakeholders

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

• Defining Stakeholders and Identifying Key Stakeholders
• Stakeholder Mapping and Analysis
• Stakeholder Engagement Strategies
• Building Trust and Credibility with Stakeholders
• Ethical Considerations in Stakeholder Relations

• Building and Maintaining Media Relationships
• Press Release Writing and Distribution
• Media Monitoring and Analysis
• Media Interviews and Media Training Techniques
• Crisis Communication Management

• Identifying and Engaging with Key Influencers
• Influencer Marketing Strategies and Best Practices
• Social Media Monitoring and Listening
• Building a Strong Online Presence and Brand Reputation
• Managing Social Media Crises

• Communicating with Investors and Financial Analysts
• Investor Relations Best Practices
• Preparing Financial Reports and Presentations
• Managing Investor Relations Crises
• Corporate Social Responsibility (CSR) and Stakeholder Engagement

• Stakeholder Engagement in the Digital Age
• Global Stakeholder Relations and International Communication
• Emerging Trends in Stakeholder Management
• Case Studies and Real-World Examples
• Q&A and Wrap-up Session

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Course Details