Integrated PR Campaign Management #255008

Upon successful completion of this course, participants will be able to:
• Understand the principles of integrated PR and its importance in modern communications.
• Develop and implement comprehensive PR campaign plans, including setting objectives, identifying target audiences, and selecting appropriate communication channels.
• Craft compelling PR messages and content that resonate with target audiences.
• Leverage a variety of PR tools and techniques, including media relations, social media marketing, influencer marketing, and content marketing.
• Monitor and evaluate PR campaign performance, track key metrics, and measure ROI.
• Manage PR crises effectively and maintain a positive brand reputation.
• Utilize digital tools and technologies to enhance PR campaign effectiveness.
• Develop and maintain strong relationships with media and key stakeholders.

This course is designed for a wide range of professionals, including:
• PR Managers and Specialists
• Communications Managers and Specialists
• Marketing Managers
• Social Media Managers
• Content Creators
• Business Owners and Entrepreneurs
• Anyone involved in public relations and communications activities

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment